
About J. LuLu | Creator of The Rollback Protocol
I'm J. LuLu, a writer and artist building a dark tech-thriller, one page at a time. The Rollback Protocol is about the hidden architecture of reality and the people who dare to rewrite it. I write it, draw it, color, letter, animate and score it myself, from a small island at 69°N in the Norwegian Arctic .

"My path started in film. After earning my BFA from the Academy of Art University in San Francisco, I worked as an illustrator and digital artist on major motion pictures. At Lucasfilm I worked on Star Wars: Revenge of the Sith and Indiana Jones and the Kingdom of the Crystal Skull, including image work for the licensing division's Star Wars graphic novels. At the VFX studio The Orphanage I worked on Live Free or Die Hard and pre-production for Iron Man, and I also freelanced for Sony.
Today I live on Bjarkøy, an island in Northern Norway where the sun disappears for six weeks every winter. It's the first place I've ever had the space to finish a story this big.
I believe graphic novels and animation are the ultimate forms of artistic storytelling. The Rollback Protocol asks a question I can't stop thinking about: what if reality has source code, and someone found it? It's a story about simulation theory, a centuries-old secret order, and a love that refuses to follow the rules of the system.
I share the whole process, from character design to finished pages, in my Arctic Studio Diaries on YouTube.
[Watch the Diaries]
[Meet the Characters]
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ART & FILM AWARDS
Monza Film Festival
2024
Best Animation
Milano Indie Movie Awards
2023
H.M. Animation
Benelux Film Festival
2024
Finalist - Animation



"I have worked as a matte painter and 3d texture painter in the film industry. Painting landscapes that film characters lived in was one of the most enjoyable professional art experiences. I worked at Lucasfilm, the Orphanage, freelance for Sony creating realistic environments and backgrounds. I love building worlds now for my graphic novels."



